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The Great Social Media Swindle: How Facebook Tricked Us All Into Giving Away Our Fanbases [Digital Music News]

The Great Social Media Swindle: How Facebook Tricked Us All Into Giving Away Our Fanbases [Digital Music News]

The following comes from Kevin Brown, CEO of GigRev.com and partner of Digital Music News.  Gigrev is a white label fan platform that works alongside social media platforms but gives artists and labels the tools to connect directly with fans while providing a subscription platform to sell premium content.

Facebook hasn’t been having an easy few weeks.

After leaking data to Cambridge Analytica, who collected data through targeted advertising, a number of high profile artists and companies have pulled the plug on their pages.  Massive Attack, Cher, Sonos and even Elon Musk’s Tesla and SpaceX all closed their pages.

But it’s artists that provide content that really get the raw deal here.  Companies get the opportunity to sell their end product from their FB ads.  Artists post their end product to FB — their image, their videos, their stories.

Facebook’s data stockpile is massive.  Out of all of the social ad networks out there, Facebook probably knows more about you and your personality than Google.  They know everything — from your job title to your home location, from your age to what football team you follow, from your first school to your children’s names.  And that’s just from the data you give them.

Every page that shows a Facebook Like button also collects that you visited the page.  You don’t need to have liked the website for them to know you visited the page.  They even know if you stayed on the page long enough to read the whole thing.  You have to wonder what information they collect via their iPhone and Android apps too.  Too much data in one place can’t be good for anyone, other than Facebook.

Facebook has so much control over fan and artists’ data that they are the ones that have the reach into your fan base to tell you who are your biggest fans.

 
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