If Taylor Swift and Jay-Z can’t beat Spotify, neither can you.
As my Depression-surviving Jewish grandmother used to say, ‘it could be worse’. The recording industry almost got completely eviscerated; iTunes downloads almost got wiped out by BitTorrent and free streaming. Five years ago, pundits like BigChampagne told us that nobody would pay for streaming music.
Some industry forecasts left recorded music revenues out. As in, rounding error towards zero. Artists were gonna make money off of touring, merchandising, and branding deals. Everyone had to hope they had an Amanda Palmer bolt of energy and entrepreneurism in them — or starve to death.
Your recordings would just be loss leaders. And the industry would adapt accordingly.
Amazingly, the tech behemoths didn’t completely kill music copyright with DMCAs and crooked ad deals. Spotify reintroduced quality into the equation; they actually got people to pay. Of course, only a fraction of Spotify’s 71 million subscribers are paying full-fare, but they’re all paying more than $0.