Why You Should Never Just Promote Links To Your Single On Spotify
Yes, you should be releasing singles on Spotify, but don’t ever link to them!
This might sound like crazy talk, and maybe I’ve sensationalized the headline a bit, but here’s the thing: if you link to a single on Spotify you’re wasting an opportunity to drive more streaming activity.
You’re sending your fans to listen to only one song, and when that song is over Spotify will kindly serve up something else in the queue or start making its own recommendations. Either way, chances are good that what follows your single will NOT be one of your songs.