Why Are Brands Choosing To Work With Influencers? | The Business of Influence | Forbes

With influencer marketing on the rise, brands are opting to work with influencers to tell their stories - but why? Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Stay Connected Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbesvideo Forbes Video on Instagram: http://instagram.com/forbesvideo More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

With influencer marketing on the rise, brands are opting to work with influencers to tell their stories - but why?